All you need to know about content curation on social media

In social media, content curation is the idea that you don’t have to create or generate all of the material you share. Finding information that the audience will consider essential or helpful and reframing it in a manner that benefits both your business and your audience is what curating content entails. Start by going through your email newsletters, exploring social media, following important hashtags or other keywords, and signing up for Google Alerts for important phrases to create material that your audience would like. As content curation is an important part for any digital marketing agency in Delhi and therefore below we have mentioned detailed information about content curation.

Why should you curate content for social media?

One of the main advantages of sharing curated material rather than just content you produce is that it allows you to keep pace with the challenges of social media engines and the quantity of material you need. Any tweet, for example, has a half-life of fewer than 20 minutes.

If your goal is to remain visible in your audience’s Twitter feed or other feed for 20 minutes, you’ll need enough material to post every hour of the time you want to be visible. It’s almost difficult to produce 12 or 24 pieces of content each day without using content curation techniques like retweeting or republishing a link, a picture, a video or another excellent piece of content you discovered.

Important components to a successful content curation

You must curate material that is both helpful and interesting to your target market. While curating cat memes is entertaining, your target audience might become horse owners, and cat memes will be meaningless to them. They’ll eventually tune you out, your material will become less interesting, and the algorithms would change how they display stuff to reflect this. You should curate material that is equally as relevant and useful as the stuff you want to post. You also don’t want to just link to someone else’s material. You should provide some context for why you’re sharing it.

It’s difficult to say how much unique material you should create vs how much you should curate. When you’re concentrating your efforts on producing lengthier pieces of quality, original content, don’t be hesitant to post and distribute more curated material. If you could curate set-it-and-forget-it material, you’ll be able to keep your feed current.

What should be the ideal mix of original and curated mix?

If you do the things we just talked about, like which included a sentence or two of your own opinions about why you’re sharing, retweeting, or reposting a piece of content, it’s sensible for your social publishing timetable to be 80 percent, 70 percent, or 60 percent curated content vs. 20 or 30 percent of your own. It’s a fantastic method to stay visible while avoiding the burden of having to create a lot of fresh material to catch up with the algorithms.


Curating material for social media, particularly Twitter and Facebook, is a fantastic concept, and Pinterest is all about curating. You may include information curation through your own website content and email newsletters as time goes on. Remember to gather and distribute the finest of what’s out there on the internet, and make sure it’s completely relevant to your target consumers. The above mentioned tips and insights are used by the best digital agency in Delhi and you must also implement it in your social media campaign.