Medical SEO Tips for Your Blog: How To Rank in Google For Medicine

Just as in the search engine world, the medical blogosphere can be a tough place to get noticed. It’s filled with thousands of other physicians who are just as passionate about their field as you are. To stand out and earn backlinks from top-notch sites, you need to be strategic about how you post and what topics you write about. This article covers some of the top medical SEO tips for your blog, so you can start getting more organic traffic and increase your visibility on Google.

Always Use HTTPS

One of the most important things you can do to help increase your visibility in Google is to always use HTTPS. If you haven’t already, take a look at why Google has started favoring websites that use HTTPS for everything. People are more likely to trust websites that are secure, so if you want to be seen as a reputable website by Google, it’s crucial that you use HTTPS.

Use Schema Markup

Schema markup is a way to make your website more valuable to Google and other search engines. When you use schema markup, Google can provide more useful information about your website on their SERPs, like contact information and opening hours. In order to use explicit markup, you will need to use Open Graph tags or Rich Cards with schema markup. It’s easy using the WordPress plugin

Don’t Over-Optimize

Some physicians believe that by over-optimizing each post before publishing, they can ensure that their site is visible in Google search results. However, this can actually backfire and push your website further down the search engine rankings. The best strategy to follow when writing for your blog is to write about topics with existing demand. There are already many other medical professionals who are covering these topics, so it’s best to focus on a topic where there is room for more content without stepping on anyone’s toes. To make sure you stay on top of trending topics, use popular news aggregator sites as a resource. These sites offer comprehensive reviews of the latest news in medicine, which will help you decide what content you want to create.

Target Keywords

One of the most important things to remember when you’re writing a blog post is to target key phrases that are relevant to your field. Keywords can be anything from the name of a disease or condition to someone you want to reach out to for advice. By targeting keywords like these, you’ll find yourself ranking for more targeted searches and increase your visibility in Google searches.

Create a Blog Strategy

First and foremost, you need to create a blog strategy. You have to write blog posts that are unique and informative in order to attract the attention of Google. Write about topics related to your field of specialty and don’t be afraid to get personal. If you want people to know more about your practice, post about your daily activities or anecdotes from patients.

Additionally, if you want your blog to rank in Google, you have to write for humans. You need to make sure that your posts are easy to understand and that they’re written in a way that engages readers. If you can’t do this, then chances are people won’t visit your site and trust it with valuable information.

When it comes to medical SEO, it’s important to have a blog that has a strategy that is based on quality content and relevant keywords. This will help your blog rank higher in search engine results and drive more traffic to your business. So take your blog to the next level today and make sure your business is taking advantage of all the different medical SEO opportunities available for it.

Bonus Tip: Outsource Reviewing

The medical blogosphere is a tough place to get noticed. To stand out and earn backlinks from top-notch sites, you need to be strategic about how you post and what topics you write about. Should you hire a medical SEO consultant to help with your digital marketing? If your answer is yes, here are some services that might interest you: SEO Services, Website design, Search engine optimization, Social media marketing, and PPC advertising

You also might be wondering how to get your blog more exposure. One way is to outsource reviewing your blog post to established medical blogs with a large following. This will give your blog exposure in the eyes of new readers who are seeking information on topics similar to yours.

  1. Add links where possible When you write about an important topic like medicine, you might want to add links back to sources that provide more information about your chosen subject matter. Adding a link back not only gives your audience additional resources on the subject but also increases the chance that they’ll stay on your site for longer and read other posts related to the same topic.
  2. Use keywords strategically It goes without saying that you should use keywords when writing a post in order to rank higher in Google searches.  In some instances, however, it might help you rank better if you utilize more general keywords rather than highly specific ones like “analgesia” or “neural prosthesis.” The reason for this is because people search differently for different topics; as such, it’s much easier for someone searching for “Pain Treatment” on Google than it is for someone searching specifically for “Neural Prostheses.”


Medical SEO is a highly competitive industry, but it doesn’t need to be complicated. By following these simple tips and making the right decisions about your blog, you can get the results you want for your business. By taking the time to plan your blog strategy and writing for humans, you can get more shares, more followers, and more views. And when you optimize correctly, you will have a higher Google ranking. By outsourcing the reviewing of your blog, you can focus on other aspects of your business knowing your content is in good hands!