Ghost Mannequin Photography for Showing off Products
Many online fashion shops use a photography technique called ghost mannequin photography to showcase their products in their online store. In the final process of this photography, the mannequin disappears automatically, and makes the clothes look floating. It has some benefits, or why would businesses accommodate such methods to document their products? Meanwhile, this photography can save time and money to take professional-looking photos. Here are some things about ghost mannequin photography that you have to know.
What are Ghost Mannequin Possessions?
This effect is a technique used in product photography to create the illusion of a hovering cloth. It is obtained by documenting the cloth on a mannequin, then leaving the mannequin in postproduction and adding the ridges together to produce a faultless, ghost-like figure. The result is an image that displays the shape of the cloth and every single detail without any hindrances from the tailor’s dummy. Ghost mannequin photography is primarily used in the fashion and e-commerce industries and is a good way to show clothing and apparel products fashionably.
Some Advantages of Ghost Mannequin Photography
It is a famous technique by ecommerce businesses and fashion enterprises to advertise their products attractively and professionally. The advantages of utilizing this method are so many, and it can improve the advertising of your product. Here are some key advantages of photography mannequins that you should know:
Provides a clean and modern look
The magically vanishing appearance of the garment in ghost mannequin photography produces a clear and fashionable look, tempting online shoppers and aiding your brand to stand out.
Improves details of the product
It enables a closer examination of the details of the product and materials, assisting customers make great purchasing decisions.
Increases Ecommerce Sales
Photo works can establish products in a visually appealing way, boosting e-commerce sales and enhancing customer satisfaction.
Cost Effective
Unlike other product photography styles, the ghost mannequin is very cost-efficient for businesses. It requires fewer machines and can be done in the studio, lowering the requirement for costly photography studios and a professional model.
What You Should Check in the Postproduction
During the postproduction, all the magic happens. Nevertheless, you should check the following:
Mannequin Elimination—if the dummy is still present in the half-done images, it must be removed manually with pen tools and layer masks in Photoshop.
Steadiness in Lighting and Color—If steady lighting and color are not present in the final images, do not retake the shoot until you get the professional look you want.
Readjusting—Readjustments and retouching are important to correct any imperfections on the garments or background. Without this, ghost mannequin photography will be dull and uninteresting.
How Important Props and Backgrounds Are For the Ghost Mannequin
Ghost mannequin pictures can be improved with props and backgrounds, but they should only be used sparingly. Simple props should accentuate the clothing rather than detract from it. Backgrounds ought to be impartial and discreet. Clothing should always be the main attraction. Ghost product photography is not just a method but also a powerful tool that can produce beautiful product images, helping you sell more clothes.
