Understanding Visual Communication With The Expert Joseph Cianciotto
Visual communication is the graphical representation of an idea that adds meaning to the latter. Using elements such as iconography, data visualization, animation, interactivity, illustration, graphs, and supporting text, this genre of creativity makes a concept more comprehensible. It is a great way to display one’s creativity affirms experts Joseph Cianciotto who has served over 11 years as the chief digital officer at DDB NY after having received his degree in Visual Communication from Carnegie Mellon.
The person who uses visual communications as a tool to help build the brand awareness of a business is the creative director. The objectives and goals of a company, along with its target audience form the basis of the understanding of how to employ visual communication effectively. Interactive content, infographics, and motion graphics are some examples of visual communication.
Visual communication comes to play an extremely crucial role in the present times because of digitalization. Computers, phones, and other similar devices all use visual communications for better interaction with the user. Web traffic is majorly controlled by this kind of communication. The numerous diverse apps, games, and even video calls are all driven by visual communication.
Presentations or annual reports in PDF format or even an overtly engaging landing page for a website that is interactive at the workplace all use visual communication. There is constant and consistent research going on to find new ways and means to include this effective form of communication in various other things. Hence, all of this can only be made possible when one is equipped with knowledge on the subject such as Joseph Cianciotto. He acquired his degree in the subject from Carnegie Mellon after which he took up the job of a creative director and chief digital officer at DDB NY for 11 long years.
Since this is a communication type that is much in vogue, the management of the companies must endeavor to train their employees in the skill. The accuracy of the individuals is highly enhanced while there is a simultaneous elimination of confusion when they deploy visual communication in the form of data visualization.
Infographics, process diagrams, flowcharts, roadmaps, charts and graphs, presentations, mind maps, and visual reports are some of the most commonly used visual communication within a workplace. Joseph Cianciotto and creative directors like him would certainly vouch for the broad scope of creativity that visual communication has to offer.
All kinds of organizations and industries are now depending on visual communication to share a piece of particular important information they want. the credibility of an organization is enhanced with these non-profit organizations creatively infusing visual communication with story-telling to engage the trust of their audience. They make use of infographics or brochures and posters to highlight their work and draw in more traffic so that they can get more contributors.
Thus, it is quite evident that visual communication is gradually gaining ground and becoming a convenient thing of use in the regular life of individuals and therefore a pertinent need of the hour is to get oneself trained in the subject.