Who Should Take A Search Engine Optimization Training Course?

You might be surprised to hear this, but a search engine optimization training course can benefit many different roles within a company — not just the obvious ones like marketing. That is because for SEO to really succeed, everyone in the company has to be on board, from the C-suite all the way down to IT. That includes all decision makers and everyone who touches a company website. In this article, I will briefly explain the roles that can benefit from a search engine optimization training course and why.

  • Business owners

If you own a small business or are an executive at a mid- to large-sized company, you are a decision maker. That means you set the priorities and, often, allocate the budgets. If you do not understand the fundamentals of search engine optimization and how it can drive revenue for your business, you likely will not;

  1. Prioritize SEO
  2. Make good decisions about SEO

Sure, you could rely on your team to make a case for SEO to get buy-in, or you could take an SEO training course at your own pace to really boost your digital marketing expertise.

  • Marketing managers

Managers hire the right people with the right skills, and then they often stay out of the details. First, marketing managers need to understand what the right SEO skills they need to hire are. In addition, once they hire the right person or people, they need to be able to have intelligent conversations about the company’s SEO strategy and where it is headed. These conversations need to be tailored to both the teams working on SEO and to the C-suite. Research shows that when CMOs are able to master marketing strategy, their budgets are more likely to be protected during a downturn, and they enjoy a 48% longer tenure.

  • Content strategies

Getting the content piece right in your company’s SEO strategy is one of the most important steps you can take. 85%of B2B companies are already using their website and blog to distribute content as part of their content marketing plan; according to data from the Content Marketing Institute is 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report. Yet the majority of respondents reported their content marketing strategy was only “moderately successful.” What’s more, 60% said the creation of new web content contributed to their success. Only 37% reported search engine rankings as a marker of their results.

  • Experienced SEO’s

Why would an experienced SEO take an SEO training course? As a refresher, of course. While the fundamentals rarely change, how we go about doing them does. In addition, search engines and the industry as a whole are fast moving, so there is always something new to learn. In conclusion, anyone who touches your company website should understand SEO. This is especially important when you have multiple departments and teams all making decisions about the website.

That means every decision should consider the question: How will this influence our SEO? The downside of not doing so is that one ill-fated change can ruin a company’s rankings and traffic, which can directly affect revenue.

While skilled personnel can be tricky for most companies, hiring an SEO agency to help you achieve your online presence can come handy. Digital Africa Agency is one of the leading SEO experts in both Kenya and Africa, helping companies rank higher on search engines.