HOW TO MARKET & SELL ONLINE COURSES STEP-BY-STEP
As soon as your course landing page is ready, you can go ahead and launch your online course platform. You don’t have to wait to start selling!.
A sales funnel consists of a multi-step process where you keep bringing new people into your site, who eventually turn into buyers.
The sales funnel takes prospective customers through the given steps:
Step 1 – Awareness: Here, your potential learners first become aware of the existence of you & your course. They would remember you as a solution to their problem. However, if you are just getting started in the market, this is the phase where you will need the most focus. Get your course the massive attention that it deserves!
Step 2 – Interest: Once you attract the interest of the potential learners, they get to know you, your products & look more into the offering.
Step 3 – Decision: Your buyer knows about you. They have an idea about this course that you are selling & they do know it could solve their problem. Hence, at this stage, they make the decision of whether or not to buy from you. A sales page is absolutely essential to all the previous steps, but here is where it has the highest influence.
Step 4 – Action/Purchase: This is the phase where your sales funnel becomes smooth, once they click on the “buy” button. If your checkout process is compelling, then you become a trustworthy course creator as well.
Understand the structure of your sales funnel. It is essential to create your own marketing tactics that work for your business.
Do the following to bring traffic to your sales funnel:
- Organic Traffic generated from online search engines like Google & YouTube.
- Paid Traffic generated from ads
- Social Media Traffic
- Email Marketing Leads & Conversion
- Referral Traffic which is coming from various websites who mention you.
If you are selling an online course website like Spayee, you can even track what is the source of your learners’ sign up.
Leverage your network
A powerful way to gather the audience is to call your contacts and build your network. YOu can begin with the people who are closer to you. Just count in friends, family, co-workers, business contacts, or your students. Talk about your offering to them.
If you want to attract more people into your sales funnel, just create content that your audience is most likely to find valuable and useful. In order to generate your website footprint through organic traffic, work on a blog, a YouTube channel or just create Podcasts.
If you have a budget you can work with, begin to invest in paid traffic as well. This includes Google Ads, YouTube Ads, Facebook Ads, Banner Ads etc.
Manage your own media for traffic
Alternatively, create your online accounts on social media platforms & start building your following. Facebook, Instagram, LinkedIn, Pinterest, Twitter are a few platforms to get started with.
Prepare your offers
There are a few marketing tactics which could help you bring potential students close to making a purchase decision. There are psychological tricks that you can play with. It includes things like scarcity, FOMO, countdowns/pre-launches, loss aversion etc. You can leverage it around an effective sales strategy.
By giving discounts, you can achieve the following results:
- Get massive your short-term sales
- Reward/upsell to your loyal learners
- Promote your new courses to your existing learners.
Create effective Call-to-Action:
Call-to-action or CTA is an effective point that marketers or budding course creators could miss out on. The online sales funnel is where you start the real work. By giving a call to action, you are directing your target audience towards the next step. Once you are getting the points for call-to-action points, remember the following:
- Figure out your target customers
- Know about their struggles with the subject
- Target their needs and wants
Create a high-quality kickass landing page using Spayee.